Juniper

Juniper's website

Juniper, Eucalyptus clinic, is a telehealth provider specialising in medical weight loss

Problem we wanted to solve: aim of the project

What we did

results

Paylater travel

Paylater Travel's website

Background
Paylater travel is travel/fintech brand that allows travellers to secure their flight without paying the full price of the ticket upfront, via a deposit and installments up until the date of departure.

The website needs to find the balance between inspiring people to travel but also provide all the details for how the payments work. As a direct to consumer product, the website also need to be optimised for starting the user journey and conversions.

Problems to solve
Paylater travel's website had not been updated in 5 years since it was first created and was also built via custom react, coupled together with the rest of the app. This meant that the outdated content and design, couldn't be easily updated without an engineer or crawled by bots.

The existing content also didn't educate the users sufficiently on the product with lacking FAQs and educational pages. The flight search which was the start of every customer journey was not responsive on mobile devices, which impacted conversion rates. Customers were leaving immediately after visiting the homepage due to this combination of insufficient/unclear content, poor UX and overall lack of brand credibility.

What I did
Immediately initiated the migration of the website out of the codebase into a seperate CMS which allowed for easier maintenance as well as a better user experience but to faster loading speeds and less scripts. I worked with the engineers to ensure a smooth transition onto Webflow.

Planning for a rebrand and complete rehaul of the Paylater travel website commenced after the migration was complete. I engaged designers, copywriters and webflow developer to execute on the project and functioned as the project lead and facilitator between all external contractors and internal stakeholders.

As part of the redesign, the site structure and page content was also redone. I developed a sitemap and wireframes based on user insights, data and SEO opportunities.

Results
The new website and brand had an immediate impact on conversion rate and engagement across all channels.

• +24% flight search start conversion rate
• +19% organic traffic MoM